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Revlon Cosmetics Launches

Revlon has a stable of products set to launch in the second half of 2009:

Revlon ColorStay Mineral Mousse Makeup and Revlon ColorStay Mineral Finishing Powder are extensions to the Revlon ColorStay Mineral franchise, which was introduced in 2008. ColorStay Mineral Mousse Makeup is a first-to-market formula with ColorStay technology that offers the benefits of mineral makeup in a long-wearing mousse form with a luxurious matte finish. Mineral Finishing Powder features coordinated 3-shade marbleized pigments swirled together to provide a soft, all-over lift of color that diffuses flaws and minimizes shine. The advertising campaign features Halle Berry.

Revlon ColorStay Ultimate Liquid Lipstick is a breakthrough product that is the first and only one-step lipcolor that has it all – exclusive ColorStay long-wear technology combined with an exclusive ultra conditioning complex to provide comfortable food-proof wear for up to 12 hours all in one step. The advertising campaign features Jennifer Connelly.

Revlon DoubleTwist Mascara is a first-to-mass revolutionary 2-in-1 brush that has traditional bristles to thicken lashes and innovative combs to define, providing massive volume and remarkable definition with a rich color impact. The advertising campaign features Jessica Alba.

“Pure Confection” is a collection of 14 new and on-trend shades featuring a palette of candy-inspired colors that will be introduced into core Revlon lip, eye and nail products.

“Passion Fusion” is a collection of 13 new and on-trend shades featuring a rich and realistic palette that will be introduced into core Revlon lip, eye and nail products.

Revlon Fruitful Temptations Nail Enamel is a collection of eight exotic summer fruit shades, each of which has a matching fruit scent when the enamel is dry.

Revlon Makeup Remover Towelettes are oil-free, quilted and pre-moistened. The towelettes contain an antioxidant blend of pomegranate and rosemary with soothing chamomile that leave the skin feeling clean, refreshed and hydrated.

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